Having your home on the market and not getting the interest you expected? Consider the following:
Reason |
Remedy |
| Overpriced |
New
market analysis, lower price |
| Price
reduction too little, too late |
New
market analysis, significantly lower price below the next price
break or two |
| New
competition since property listed |
New
market analysis, lower price, offer incentives |
| Builder
competition |
New
market analysis, offer upgrades competitive with builder |
| Difficult
to show, not readily accessible |
Use
lockbox and readjust showing hours if necessary |
| Glutted
or slow market |
Adjust
pricing and offer incentives |
| Property
has become shopworn |
Add
new photos, offer incentives, inform area REALTORS® |
| Many
showings but no offers |
Reduce
price |
| Offer
forthcoming but not consummated |
Re-example
counters and adjust to offers |
| Condition
(maintenance problems) |
Freshen
up and review ways to improve |
| Condition
(major problems) |
Rehab
as necessary - new carpet, paint |
| Allowances
have not enticed offer |
Rehab
as necessary and remove allowance |
| Location
not desirable |
Compensate
with price adjustment |
| Showcased
poorly in MLS |
Change
remarks and photos |
| REALTORS®
not showing property |
Create
a direct link to property and an e-mail target list, new market analysis,
and adjust price if necessary |
| Pets
(odor, soil, and intimidation) |
Deordorize
carpet, cage pets when not home |
| Neighbors
or neighborhood |
Counsel
with neighbors regarding interference and condition of their properties |
| External
influence (new highway, etc.) |
Adjust
price, gather accurate data, and prepare fact sheets |